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YBS: Miss Lipstick

Beauty obsessed? Keen to get the latest insights into what's hot and what's not? Keep up-to-date with Miss Lipstick's daily blog.

Miss Lipstick Daily: Feeling pretty?

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If life was like a perfume ad, we'd split our time between skipping though poppy fields, being seduced by devilishly handsome men and meandering around on the rooftops of Paris. Alas, it's more of a case of shuffling through fields of paperwork, avoiding the office desperado and meandering around food courts in search of something vaguely interesting for lunch.

But one of the newest perfumes in stores this month, Elizabeth Arden's Pretty (from $60), has pulled together an idyllic campaign for us to lust after. The ad has a beautiful girl, flouncy princess-like dresses and ubiquitous bouquets of pink blossoms.

The fragrance itself is as fresh as a summer's day, which is handy given the ominous rain clouds rolling in as I write. It has the perfect balance of soft petal notes with a citrusy twist. It's a timeless classic that will appeal to all ages, as will the pretty campaign.

Check out our behind-the-scenes video and photos of the Pretty shoot. Judging by at the stern faces of the director and crew, things don't always come up smelling of roses during a long shoot. Even if the final product does!

VIDEO: Exclusive behind the scene footage

View gallery: Behind the scenes at the Pretty shoot

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